Nutritional health is very important. The nutrients that we take in are practically the reasons why we are healthy or why we are not. It could also be a grid to determine if we can eventually become sports superstars or not. Nutritional health may be the main reason why you are tall, strong and have the skills to be good in sports. This is also vital for having a strong mind and a healthy body because of the fact that these nutrients fuel almost all bodily functions.

In reality, many people fail to achieve a high level of nutritional health. Some reasons why they are not adequately nourished is because of their lack of information. Some people do not even know that what they are eating is bad for them. Some food also lack nutritional facts that they should have on their labels. And some just do not care at all.

People also have this misconception that what is tasty is good for your health. It is really hard to resist unhealthy food because of their availability on the market. Media also advertise more on unhealthy junk foods rather than healthy ones. Unhealthy food may be a reason for us to be fat. If you want to keep healthy, you must first get rid of unwanted fats and be fit as possible.

Some athletes also have low nutritional levels because of certain factors. One is poor understanding of sports nutrition principles. They think that eating many will make the healthy.

Nutritional requirements also differ among people depending on their training program and personal characteristics like age, sex and body type. Their failure to recognize these may also cause malnourishment as they may take too much or less of their nutrients required.

Some athletes also diet too much compromising their nutritional needs. Their lack of knowledge on nutritional facts also contributes to it. Their lack of time and opportunity to eat and the tendency to skip meals is also one reason. Overeating is also a factor of malnourishment because you might eat and take in a lot of fats and unwanted chemicals that may be unhealthy.

The sports nutritional health can be broken down into the foundation of what food is basically made of namely proteins, carbohydrates and fats. We should get optimum amounts of these types for more energy and more muscle gains. You can only lose more than one pound of fat per week if you exercise properly and eat the right food instead of starving yourself. Starving will only bring you malnourishment.

If you are losing fat quickly by starving yourself, over dieting and doing too much exercise, you may be at a risk of slowing down your metabolism and your body might start using the glucose found in your muscles as a source for energy. That is why losing weight bit by bit for a long period of time instead of losing weight quickly is much more preferable.

There are toxins found in our fatty tissues and when we loose fat, these toxins are released back into our body. Losing too much fat in a short period of time means that you are releasing more amounts of toxins into the body causing us to be sick.

On your diet, try to avoid eating food with too much saturated fat because they are bad fats and will make you gain more weight. What you should do is to ingest unsaturated fats of the good fat because it will help you lose weight.

By eating good oils like deep-water fish oil, flax seed oil and linseed oils, you are actually aiding yourself as it rids your body of fatty deposits helping you lose more fat. This weight loss program actually takes a lot of time so only take measurements every two months to give you a better look on how your are progressing on keeping fit and sexy and how much fat you are actually losing.

I discourage you on taking those commercial diets because they will only set you up for failure and disappointment. These diets make you lose fat so quickly that when you try to start eating again more than you did while on diet, you will gain weight very fast. You should look for a way to lose weight in a slow and realistic rate.

Here are some tips: First is to stay away from white sugar and all other natural sweetener. You should also stay away from simple sugars and take in slowly digested complex carbohydrates. Eat food high in fiber in order to detoxify. And lastly, exercise. The right combination of exercise and nutrients will give you a high level of sports nutritional health.

The role of food in total health care is not something new to mankind. The use of food to maintain man's health is as natural as day and night. More than 2,000 years ago, Hippocrates, considered as the father of medicine, said, "Let food be your medicine and medicine be your food." It is this principle that eventually led to the explosion of the nutraceutical industry.

The nutraceutical industry is concerned with nutraceuticals, that is, " food or part of a food that offers medical and/or health benefits including prevention or treatment of disease."

All therapeutic areas such as anti arthritic, cold and cough, pain killers, digestion, sleeping disorders, blood pressure, cholesterol, prevention of certain cancers, osteoporosis, depression and diabetes are covered by nutraceuticals.

Products range from herbal dietary supplements, actual food components in dosage form such as capsules or tablets to beverages fortified with vitamins and genetically engineered designer foods, functional foods, processed foods such as cereal, soup and beverages.

Functional foods, the most popular term among consumers are modifieds food or food ingredients that may provide a health benefit beyond the traditional nutrients it contains.

Nutraceuticals is widely popular in the US, Canada, Japan, and Europe. The demand for nutraceuticals has been growing worldwide due to consumer awareness of the links of diet and disease, aging population, rising health care cost and innovations in food technology and nutrition.

Competition factors for the Sports Nutrition Market

Product/brand differentiation

Because of greater saturation and competition in the marketplace sports nutrition products look alike and sound the same. Maintaining a brand that stands apart from the rest is difficult but a thing to strive for.

Research-substantiated claims.

Consumers' ability to make intelligent choices should never be underestimated. People place more faith endorsements by university professors and doctors and claims backed by independent research than by endorsements by celebrities.

Core products and strategies

A good strategy now is to focus development of core products or integrating with large food and pharmaceutical concerns (e.g., Powerbar, BalanceBar).

E-commerce

For small companies that cannot or will not rely on strong distribution relationships, e-commerce is an increasingly attractive option.

Basis for marketing strategy

The factors for competition stated above have been gleaned from researches of what consumers are willing to pay for. Overall, customers want:

Something New

Retailers and consumers clamor for "new," whether it means new forms of delivery (gels, effervescent tablets, functional beverages), new applications of or combinations with existing products, or all-natural sports nutrition products that are free of artificial ingredients and solvents.

Excellent Tasting All-natural products

Consumers are also looking for products that taste good and are easy to take. Taste is a major feature that can either make or break a product. The hunt is on for manufacturers to come up with better and new flavors.

High quality and safe products

Regulatory agencies exist to protect the consumers. It is the responsibility of product manufacturers to undertake sound research and prove the efficacy and safety of their nutraceutical products. Products that are based on false or misleading marketing should be and are banned and condemned.

Through product sales and advances in research and development, the Sports Nutrition Nutraceutical Industry is now validating what was proven, early on, by the fitness and nutrition pioneers — sports nutrition products provide easier access to a healthier way of performing and living.